SMM AND WARTIME MARKETING

The war in Ukraine dealt a devastating blow to the country's economy, and of course, marketing also changed its usual life. topicality topic is determined by fact that can be an effective tool for business recovery development Ukraine. SMM during has practically not been studied academic circles new problem relevance circles. purpose article study experience world's leading countries crisis regarding possible ways adapting formulate recommendations improving tools. Some areas were it was noted industry losses general are quite difficult at moment, since hostilities still ongoing, situation certain territories unpredictable. considered. It brands should always try aware current military, economic, political order ready if necessary change vector with their own approaches target potential consumers.